Wearing white wedding dresses into the marriage hall is the dream of all girls, while the real variable rent to buy, collectors set their own wedding, things, or nearly six years, brides collection of mostly a few hundred yuan a low-end wedding, high-end wedding than to rent a cheaper, more health, a very practical idea.
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This session of the International Wedding Exhibition is very different from consumer willingness to buy does not seem affected by the impact of the economic downturn, wedding prices rose over the same period last year into one or two is not very much care about. Many exhibitors believe that change the future rent to buy the fastest development is a high-end wedding, brand while domestic-based.
It is estimated that each year there are 10 million pairs of couples get married, if the high-end wedding market starts, there will be a sweet industry. That is not too popular in recent years, major cities bride as maid of honor to acquire dress, send for the little flower girl princess dress of market demand.
The first exhibition the world's top ten wedding dress brands FAMORY (Famory) chief marketing officer Caizhong Han told reporters that their company used to specialize in European and American markets, the domestic share of less than 1 percent this year, will work to develop the domestic market.
Caizhong Han said that the company's export production did not decline, but sales decline new people "downsizing" of the purse. Focus on developing the domestic market, hoping to lead the domestic wedding industry development, and narrowing the gap with the international wedding industry. He believes that many wedding companies heavy material without the heavy fabric and design, a lot of beading, sequins, stones so that the upper body is very "heavy", and the lower body is very "light" skirt design is free to scribble seemingly luxurious but in fact tacky. He believed that the design style of the domestic high-end wedding in a year or two changes in two or three years to move closer to the foreign.
The words of another domestic exhibitors confirmed Caizhong Han's point of view. He said that in recent years, new wedding requirements is relatively high, most couples will choose the high-end wedding, this wedding are generally hand-sewn procedures, in particular, is a boutique wedding, the number of diamond inlaid at least hundreds of pieces, just these hundreds of pieces of stones sewn up, you have to spend a dozen hours, coupled with the artificial hand-stitched embroidery, decorative soft gauze and flowers, and labor costs will rise. The entire textile prices, wedding prices into one or two is normal. The foreign wedding materials, new design, priced as high as tens of thousands of dollars, rents are also seven or eight thousand dollars, or domestic high-end wedding more competitive.
In addition, the reporter also found that many foreign visitors and buyers on the International cheap Wedding dresses Exhibition. Affected by the international financial crisis, international wedding giants are eyeing the Chinese market, some foreign wedding sales companies have also come to China to purchase cost-effective in high-end wedding, including Japan, Korea, Russia, their wedding close to the international market popular style, in the domestic market seems purer, more interested in design and modern features more wedding.
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